Be The Advocate That Your Business Needs
Writers are often stereotyped as people staring at their computer screens while their spouses nag them about finding a "real job." Publishing is the hard bright line that separates the “dreamer” from the “success.”
You may not think you're a writer, but writing is how you share your business with the world. It's the late-night emails, newsletters, and promotional videos that communicate to people who you are and what you value. Your pitch is a thesis statement and your business model is the outline for how you prove your thesis.